13 Ways to Improve Cash Flow

13 Ways to Improve Cash Flow

 

After our most recent workshop, where the IA Business Advisors team presented to dozens of local small business owners, I realized that almost every single person in attendance wants to know how to improve cash flow in their business. Maybe it’s because most colleges don’t have a course on cash flow management. Perhaps it’s because of the 2.2 million books on business on Amazon, less than 0.01 percent is on improving cash flow. It could be that cash flow is such a private matter, most small business owners don’t want to admit they need help. Whatever the reason, I wanted to give you 13 Ways to Improve Cash Flow in your business.

1) Consistent pricing

Having consistent pricing of your services does a few things to help your cash flow situation. First, it shows you what works and doesn’t work. For example, if you want to charge $50 per hour on one project, $300 per hour on the next, and $175 on another, you will have a hard time determining which pricing model your target audience is willing to pay. Second, consistent pricing alleviates a lot of internal stress on your staff or on yourself. You won’t have to try and remember what price you gave someone, because it’s consistent. Your staff will be able to confidently discuss pricing with prospects. The third thing it does is it helps with cash flow forecasting and other financial metrics. Besides measuring your historical cost of goods sold and profit margins, consistent pricing helps you to accurately forecast your revenue.

2) Provide recurring value to clients

This is one of the simplest, yet most underutilized, business strategies to improving cash flow:  Build a Monthly Recurring Revenue System.  Consider how much time it takes you to land a new client. (Hopefully you’re tracking this!) Then think about how much clients tend to rave about you when you’ve delivered your service. Instead of returning to hunting mode, determine what kind of value you can provide to this existing client that they would be willing to pay for. This removes the need to frantically look for new clients after finishing an engagement. It also removes the ebbs and flows that many typical small business owners face each month or each quarter.

3) Don’t get greedy

When you have a prospect asking for a service that’s out of your comfort zone, don’t try to oblige them by saying yes without doing your homework. If you really think this particular service may come up again, research the topic and become a professional at it. You could also establish trusted relationships with professionals who do provide this service and simply make an introduction. The client will appreciate your honesty by admitting you’re not an expert at their particular service request.

Don’t try to make money on introductions to other professionals. Instead, periodically check in with the person you gave the prospect to and see how their project is going. Doing this will subconsciously trigger the “rule of reciprocity” and greatly increase the chances of receiving a referral in return.

4) Manage your database

When a business owner goes to sell their business, they rarely forget to give their database a value. However, while their business is plugging along, they rarely invest the time to manage their database. Your database is your clients and referral partners. Managing your database can be done a few different ways.

First, you should have a central place where all customer and referral partner contact info is placed, a CRM. This doesn’t need to be expensive or elaborate, but it is essential to maintain efficiency.

Second, develop a systematic plan of connecting with your database. Hopefully your database is filled with people who love you and/or the work you did. Do you send them emails/cards on their birthdays? Anniversaries? Work anniversaries? Holidays? There are numerous software applications to automate this process and it helps keep you “top of mind.”

5) Capture contact info of website visitors

This is the easiest way to build your database of contacts. How do I get an email address when someone visits my website? It’s simple! You need to offer something of value to them in exchange for their contact information. It could be a free widget, free download, automated analysis, or free report. Whatever it is, you should also have a strategy for following up with this new contact. It could be a “Thank You” email, LinkedIn request, or personalized email.

How much revenue does your website generate? In addition to capturing the contact info of website visitors, you also could create an automated way to earn revenue on your website. This could be an offer of templates, a book, or anything else of value that you can automate on your website.

6) Incentivize appropriately for new business

Some of your best salespeople are sitting in your office right now! Do they know how bringing in new business helps the company or their paycheck? You should clearly lay out a commission plan or show how new clients impact the business.

Do your past clients, who you did a wonderful job for, refer your business? Sure, some people are extra amazing and refer business just because of how nice they are. Do you have a formal client referral program that could be used to advertise to your database? It doesn’t need to be much, but money has a funny way of motivating people to act and refer business.

7) Use your fiscal policy

On the defensive side of the cash flow equation, you should always use a Fiscal Policy. It could be as simple as determining what threshold is relevant to consider what the ROI will be and the time it will take to realize this ROI. Your Fiscal Policy should include a periodic review and forecast of revenue, cost of goods sold, and profits. If you don’t like numbers, because you’re not a “numbers person”, that’s ok. Many small business owners hate reviewing their P/L or Balance Sheet, too. It’s very important to find a trusted advisor to help you with this area of your business if it’s not your strong suit.

8) Understand your revenue strategy

A Revenue Strategy  defines how a company will maximize its value by balancing short term revenue needs with long term revenue opportunities.  Simply stated, a Revenue Strategy balances all your activities to make sure you are going to have a thriving business today and in the future. Investing in your marketing, like search engine optimization or pay-per-click advertisements, only work if they are done consistently over a period of time. Some experts say it takes at least 6 months to get feedback and adjust marketing before it’s profitable.

You should never lose sight of short term revenue objectives either. How else are you going to pay your bills, rent, etc. without revenue? This is why understanding your revenue strategy brings clarity to your business.

9) Focus your time on HIPA not LIPA

I can’t seem to attend a single workshop, seminar, or business presentation without thinking about HIPA and LIPA. HIPA is High Income Producing Activities and LIPA (you probably guessed it) is Low Income Producing Activities. I first heard this concept explained in 2012 at a business workshop at my church. The presenter was talking about things in our business that must get done, but shouldn’t be done by the business owner – because they are low income producing activities. Some examples of low income producing activities which business owners should delegate to their staff or outsource altogether are maintaining your website, bookkeeping, answering the phone, and filing paperwork. Think about your business. Which activities are high income producing activities? Are you focused on them every day?

10) Review your Cash Flow Utilization every month

Cash Flow Utilization is a metric that evaluates where every dollar came from and where every dollar went. It is different from a P/L and which doesn’t show true Cash Flow Utilization. Understanding your cash flow in terms of New Client Revenue, Current Client Revenue, and Past Client Revenue will help evaluate your incoming cash flow. In terms of your outgoing cash flow, consider Cost of Goods Sold, Payroll, Expenses, Debt Pay Down, and Savings. Instead of asking yourself, “Where did all the money go?”, you will be able to know this based on your cash flow utilization.

11) Don’t over aggressively pay down debt

I am not advocating debt. However, business owners should make sure their cash flow isn’t being constricted because of overaggressive commitments to paying down their business debt. A major cause of business failure or stress to business owners is trying to ramp up revenue only to pay down debt. Your debt pay down plan could be part of your fiscal policy and should outline how you plan to realistically tackle the debt your business is facing. Don’t be too optimistic. We recommend reviewing it with a trusted advisor to give you an outsider’s perspective on your plan.

12) Set expectations of when you want to get paid

It should be no secret that the simplest way to increase cash flow is getting paid. When you are beginning a project for a new client, it is critically important to make sure both you and the client are in agreement about when you are to be paid. This could be a formal contract, project deposit, or a simple email. Many small business owners don’t want to chase down clients for payment on work completed, so make it as easy as possible for clients to pay you. This could be done by proactively setting up payment plans with clients (where you maintain their payment information), creating links on your website where people can pay, or collecting a large deposit upfront before services begin. Whichever way you choose to be paid, don’t leave it up to the client to guess. Make it very clear.

13) Pay yourself a wage

“Should I pay myself a wage?” This is a question I get asked a lot when doing presentations, holding workshops, or in general networking functions. Paying yourself a wage should be part of your Break Even Policy. The Break Even Policy is a level of revenue at which profit is zero. You need to make yourself (and your business) an expense for this policy to make sense. Paying yourself a wage also helps you remember how long things really take. If you track your time and compare it to what you’re paying your staff, you should begin to realize you are either not charging enough or your staff needs to become much more efficient.

 

What are some other ways to improve your cash flow?

© Individual Advantages, LLC. 2015
The S.M.A.R.T. Way to Navigate 2025 Tax Changes | Elgin, IL
February 4, 2025
Tax season is here , and businesses are facing one of the most significant shifts in tax policy in recent years. With over 60 tax provisions changing in 2025—including corporate tax rate adjustments, the expiration of key deductions, and increased IRS reporting requirements—navigating compliance while optimizing financial strategy is more complex than ever. Failing to stay ahead of these changes can lead to unnecessary tax liabilities, missed deductions, and potential penalties. That’s why businesses are turning to IA Business Advisors , whose S.M.A.R.T. (Strategic, Measurable, Attainable, Realistic, Timely) Management™ approach ensures your business remains compliant while maximizing financial opportunities during tax season. Why the S.M.A.R.T. Approach is Essential for Tax Planning IA Business Advisors employs the S.M.A.R.T. Management™ approach to help clients navigate complex challenges, such as the 2025 tax changes. This methodology emphasizes: Specificity – Tailoring tax strategies to fit your business’s unique needs. Measurability – Ensuring financial data and tax obligations are precisely tracked. Attainability – Implementing realistic financial strategies that align with your goals. Relevance – Adapting tax solutions to current regulations and economic conditions. Timeliness – Addressing tax compliance and planning proactively, avoiding last-minute stress. By applying S.M.A.R.T. principles , IA Business Advisors assists businesses in developing tailored strategies that ensure compliance and optimize financial outcomes during tax season . The 2025 Tax Landscape: What Business Owners Need to Know Before diving into why outsourcing bookkeeping is the S.M.A.R.T. way to handle tax season, let's examine some of the most impactful tax changes in 2025: 1. Corporate Tax Rate Uncertainty The Tax Cuts and Jobs Act (TCJA) of 2017 reduced the corporate tax rate from 35% to 21%, providing major relief for businesses. However, this provision is set to expire at the end of 2025, potentially raising tax rates again unless Congress intervenes. Strategic tax planning is essential to mitigate financial impacts. 2. Small Businesses Face Higher Tax Burdens Many small businesses operate as pass-through entities (LLCs, S-Corps, sole proprietorships), where income is taxed at individual rates. The 20% Qualified Business Income (QBI) deduction , which significantly lowers tax liability for these entities, is also set to expire after 2025. This could mean a sharp increase in tax bills for business owners. 3. Reduced Deductions & Credits Several beneficial tax provisions are phasing out or changing, including: Bonus Depreciation : The 100% bonus depreciation for capital investments will drop to 50% in 2025, reducing immediate tax relief for equipment and property purchases. Research & Development (R&D) Deduction : R&D expenses must continue to be amortized over five years instead of being deducted immediately, impacting cash flow for businesses investing in innovation. State Tax Adjustments : Several states are decoupling from federal tax provisions, making compliance more complex for businesses operating in multiple states. 4. Increased IRS Scrutiny & Reporting Requirements The IRS has tightened financial reporting requirements, and businesses must provide more detailed records for income, deductions, and tax credits. Stronger enforcement measures mean that errors, discrepancies, or missing records could result in audits and financial penalties. With these changes, precision in bookkeeping and tax planning is more critical than ever . The best way to ensure compliance, minimize tax burdens, and optimize financial planning is to outsource bookkeeping to tax experts who stay ahead of evolving regulations. The Benefits of Outsourcing Bookkeeping for the 2025 Tax Season 1. Ensure Compliance & Avoid Costly Mistakes Tax law is intricate, and 2025 is bringing more complexity than ever before. Even small bookkeeping errors can lead to penalties, delays, or an IRS audit. By outsourcing to IA Business Advisors , you ensure that: Your financial records are meticulously maintained All tax law changes are applied correctly You meet reporting and compliance requirements 2. Maximize Deductions & Reduce Tax Liabilities Many businesses overpay in taxes because they fail to capture all eligible deductions and credits. With our expertise, we help you identify and maximize tax-saving opportunities, including: Energy-Efficient Building Deductions (Section 179D) for sustainability upgrades Work Opportunity Tax Credit (WOTC) for hiring employees from targeted groups Qualified Business Income (QBI) Deduction for pass-through entities Employee Retention Credit (ERC) for businesses keeping their workforce intact Disabled Access Credit for improving accessibility in your business 3. Stay Prepared for the IRS's Stricter Reporting Standards With the IRS ramping up compliance enforcement, financial record accuracy is more important than ever. We help you: Prepare for IRS reporting changes and audits Ensure accurate record-keeping to meet IRS standards Seamlessly transition to mandatory digital tax filing 4. Save Time & Resources – Focus on Growing Your Business Managing your bookkeeping in-house can be time-consuming, costly, and stressful. Outsourcing frees up valuable resources so you can: Focus on business growth instead of tax paperwork Reduce overhead costs associated with in-house accounting staff Ensure your financial data is always up to date and audit-ready 5. Implement Smart Tax Planning Strategies With potential corporate and individual tax rate increases, businesses need to plan strategically. IA Business Advisors can help you: Accelerate income recognition to benefit from lower tax rates now Defer deductions to offset higher taxes in the future Optimize depreciation deductions to maximize tax relief Future-Proof Your Business with IA Business Advisors The 2025 tax season isn’t just about compliance—it’s about strategy. Outsourcing bookkeeping is a proactive investment that ensures your business stays financially healthy and well-positioned for growth, even amid shifting tax regulations. With IA Business Advisors , you’re not just outsourcing bookkeeping—you’re gaining a trusted financial partner who will guide you through tax season with precision, efficiency, and expertise. Don’t Wait—Get Your Books in Order Now Tax season is in full swing, and the longer you wait, the harder it becomes to stay ahead of deadlines and maximize tax benefits. Let us handle the complexities of bookkeeping and tax planning so you can focus on what you do best—growing your business.  Contact IA Business Advisors today and take the stress out of bookkeeping and tax season!
February 1, 2025
Prioritizing your well-being in a busy world can seem elusive, but it doesn’t have to be. With good intentions, you can take the time you need for yourself.
Power of Goal Setting
By admin December 20, 2024
We always like to say that you don't need a new year to set new goals, but I think we can all agree how good it feels to have something feel new energetically.
A person is driving a car with a graph on the windshield.
December 9, 2024
Driving with Clarity: Why Your Small Business Needs a Cash Flow Model Running a small business is much like driving a car—you need clarity to stay on course. At IA Business Advisors, we believe clarity comes from making decisions grounded in S.M.A.R.T. principles: those that are Specific, Measurable, Attainable, Realistic, and Timely. Yet, too many small business owners rely solely on their income statements. While valuable, these statements function like the rearview mirror: they reflect where you’ve been, not where you’re headed. If your goal is to grow or address cash flow challenges, focusing only on past performance can leave you unprepared for what’s ahead. That’s where a Cash Flow Model—your windshield view—provides clarity and empowers you to lead your business with confidence.
A drawing of a man sitting at a desk with the words the importance of continuous learning
November 19, 2024
By grounding decisions in continuous learning, you support not only your growth but also strategic progress for your team and organization.
By Mary Smith October 29, 2024
Written by: Mary Smith
October 24, 2024
Hello, team! Mary here, continuing our journey through the I in Team series, where we empower you to find , be , and build your influence. Brian and I discuss emotional intelligence in our book series and we wanted to bring some of the topics we discuss to you here as well. If you’re curious about diving deeper into emotional intelligence, check out our series and the other books linked in this article. If you just need a refresher, the following tips are for you. Pause Before Reacting When faced with difficult or emotional situations, take a moment to pause, breathe, and reflect. Reacting based on your emotions will likely not help the situation and could make things worse. By taking a moment to pause, we allow ourselves to sit with our emotions, understand why they are happening and where they are coming from, and consider how we want to respond to move the situation forward in a productive way. At times, you will be able to pause for a moment and think, but other times, you might need to step away and take a walk or a day to respond. By developing healthy coping strategies , you can handle tough moments with poise. If it helps you, write down the situations that evoke certain emotions. Over time, you may see a pattern which could aid you in knowing when you need to pause in the future. Build Rapport Building relationships with the people you work with, whether they be team members, clients, vendors, etc., can help support your ability to be emotionally intelligent because it develops both social skills and empathy for others. We build relationships through active listening, cooperation, and open communication. By making others feel valued, we set ourselves up to collaborate with them more effectively. Build relationships by asking questions and being genuinely interested in the responses. This strengthens bonds and helps you see the other person as a person and not an object (thus, building empathy). Book Recommendation: Leadership and Self-Deception Additionally, practice mastering non-verbal communication . Understanding body language, tone, and facial expressions can tell you a lot about what someone isn’t saying. The better you get to know someone, the easier you will be able to understand their non-verbal cues. Develop an Emotional Vocabulary Dr. Brene Brown said it best, “If we want to find the way back to ourselves and one another, we need language and the grounded confidence to both tell our stories and be stewards of the stories that we hear. This is the framework for meaningful connection.” Said another less-eloquent way, when we understand our emotional experience and have the language to describe it, we create paths for connection. Book Recommendation: Atlas of the Heart The above recommended book contains 87 different emotions researched over decades to help us gain a better emotional vocabulary to describe our and others’ experiences . In developing our emotional vocabulary, we improve the clarity of our conversations and reduce confusion that can lead to more detrimental emotions and situation. Encourage Emotional Intelligence in Others At times, it can be a lot easier to understand and manage our own emotions when we are surrounded by others who share our drive to be emotionally intelligent. Start by encouraging emotional intelligence in others on your team. Lead by example and model good emotional habits (like those listed here). Your emotional tone helps set the culture for the workspace. By understanding and managing emotions, we help lift our team’s culture and demonstrate how successful we can be by being emotionally intelligent. Bottom Line Understanding and managing our emotions for increased emotional intelligence helps us navigate complex interpersonal dynamics which is crucial for long-term success in business. Consider when you need to take a step back, build positive relationships with those you work with, develop your emotional vocabulary, and lead by example to help others realize how valuable emotional intelligence is.
A woman with a backpack is looking at a map in the woods.
October 22, 2024
In a world that’s constantly evolving, the most successful individuals and organizations are those that embrace continuous improvement. But it’s not just about making small adjustments. True continuous improvement is a structured approach to self-assessment, goal setting, and execution. At its core, continuous improvement is the practice of continually refining processes, products, or skills to enhance performance and efficiency. Whether you're leading a team or seeking personal development, the key to success lies in setting clear, actionable S.M.A.R.T. Goals. This is where the S.M.A.R.T. process comes into play—a simple yet powerful tool that transforms improvement from a vague concept into measurable, actionable steps. The S.M.A.R.T. Framework for Continuous Improvement To make continuous improvement practical, you need a roadmap. The S.M.A.R.T. framework—Specific, Measurable, Achievable, Relevant, Timely—ensures that your goals are clear and attainable, while pushing you to stay focused on consistent progress. Specific : Broad goals like "I want to improve my business" are difficult to act upon. Instead, break down your goals into specific actions. For example, "I want to increase customer satisfaction by reducing response times." Measurable : Improvement should be quantifiable. If you're working on reducing response times, set a measurable target, like "Reduce average response times by 20% over the next quarter." This helps you track progress and ensures you're moving toward your goal. Achievable : Continuous improvement should stretch your abilities but not set you up for failure. Ensure that the goals you set are realistic given your current resources and capabilities. If your team struggles with resources, scaling response times by 50% may not be achievable—but 20% might be. Relevant : Improvement efforts should align with your broader objectives. Before setting a goal, ask yourself how it supports your overall vision. In this case, faster response times directly tie into improving customer experience and satisfaction—making it a relevant focus. Timely : Without a deadline, goals risk becoming indefinite projects that never fully materialize. Set a clear timeline for achieving your goals—e.g., “Reduce response times by 20% in the next three months”—and hold yourself accountable. Creating a Culture of Continuous Improvement For businesses, embedding continuous improvement into the company culture can yield incredible results. Employees become more engaged, inefficiencies are identified and addressed faster, and innovation thrives. It’s not just about solving problems—it’s about consistently asking, “How can we be better?” On an individual level, the S.M.A.R.T. process can also be a game-changer. It pushes you to identify areas of growth, take control of your progress, and actively pursue success. Whether it’s learning new skills or refining processes at work, having clear, measurable goals allows you to make tangible improvements over time. The Power of Reflection and Feedback Another key to continuous improvement is building in regular periods of reflection. Are your S.M.A.R.T. Goals working? Have you achieved the milestones you set? This reflective practice enables you to adjust your approach as needed. Similarly, feedback is an essential part of the process. Encouraging open communication with colleagues, mentors, or even customers can provide valuable insights that drive improvement. Treat feedback as a tool for growth, not criticism, and integrate it into your improvement strategy. Conclusion: Start Your Continuous Improvement Journey Today The path to success is paved with consistent effort and strategic thinking. By adopting the S.M.A.R.T. approach to continuous improvement, you can transform the way you work and lead, ensuring that progress is not only possible but measurable and sustainable. Now, ask yourself: What’s one S.M.A.R.T. improvement you can start working on today? Take the first step on your continuous improvement journey, and watch how incremental changes lead to extraordinary results.
September 27, 2024
Being genuine is your greatest asset, and authenticity should be the foundation of your personal brand. Resist the temptation to conform to existing molds.
September 9, 2024
Productivity and what it actually looks like came into heightened focus during the pandemic and age of remote work. Now, with a majority of workers back in offices in hybrid arrangements, productivity problems have yet to resolve themselves, and instead are evolving as workers try to look busy both at home and in offices. Half of managers still believe their staff are engaging in “fauxductivity” — or faking activity and pretending to work while on the clock, according to a new survey from Workhuman including responses from over 3,000 full-time employees in the U.S., U.K. and Ireland. While 70% of workers say they aren’t pretending to work, interestingly 40% of managers said they themselves are engaging in faking productivity. Experts say a lack of clear metrics for most roles can make productivity itself tricky to gauge and accordingly difficult for managers to set clear expectations. But other factors like cultures where there is a lack of recognition and acknowledgement within the company hierarchy for the work being performed also drive this.
More Posts
Share by: