Unlocking Growth with AI: A S.M.A.R.T. Look at ChatGPT for Your Business

Unlocking Growth with AI: A S.M.A.R.T. Look at ChatGPT for Your Business

If you’re the owner of a small or medium-sized business, there’s never enough time. Tasked with the dual role of strategist and tactician, you are stretched, overmatched, and often worn down.

 

What if we told you there was a tool out there that could give you back hours every week? A tool that acts as both shield and spear - defending your precious time by automating various tasks and probing the competitive landscapes to discover insights and strategies that can give you an edge.

 

That tool exists and it goes by several names – ChatGPT, Claude, Perplexity, and Pi to name but a few. Think of it like hiring an intern – one that knows all the Internet’s information, learns incredibly quickly, is both analytical and creative, doesn’t get tired or bored, and can move between domains seamlessly. With some effort and training, this intern can elevate you from the muck and detritus of the everyday into the realm of strategy and innovation. Giving you more time to think and do.

 

Let’s explore how you can deploy the power of AI to transform your business:

 

Level Up Your Customer Service:

Imagine a world where language barriers don’t exist for your customers. ChatGPT can offer support in multiple languages, at all hours of the day. For example, a regional insurance company implemented a chatbot on its website that enabled instant, accurate responses to customer inquiries across multiple channels and in multiple languages. This resulted in significantly faster response times, shorter wait times, and improved customer satisfaction scores by 40%.

 

Craft Compelling Content:

AI can be used to generate educational articles for an HVAC business or to craft product descriptions for a new line of products for your manufacturing business. A medium-sized retailer leveraged ChatGPT to produce engaging SEO-optimized content across their social channels which resulted in a 25% increase in web traffic and a 15% uptick in online sales.

 

Streamline Your Onboarding and Training:

Design an onboarding process where new employees interact with training modules that reduces the learning curve for new hires. Or consider a manufacturing client that integrated ChatGPT into their training program to offer personalized learning that adapted to each employee’s pace and learning style cutting training costs and boosting productivity.

 

Automate Your Scheduling:

A new wellness clinic replaced their manual scheduling with ChatGPT and saved hours per week. Hours that can be spent working with clients on their wellness journey. They didn’t stop there, next they automated appointment scheduling and client follow-ups, freeing up more time for their staff to work on more value-added tasks and enhancing client care services.

 

Enhance Your Research and Writing:

Using ChatGPT or Claude, you can quickly summarize extensive reports and draft outlines. One digital marketing agency deployed AI to condense volumes of market research that normally would have taken days to sift through, into actionable insights enabling them to offer unique insights to their client. The time they saved enabled them to write new proposals to increase their client reach.

 

Using Chatbots:

An RV manufacturer added a chatbot to their parts and service landing page and saw an increase of 30% for after-hours sales and appointments scheduled. The chatbot also helped customers find product information more quickly which led to higher customer satisfaction scores all without the need for additional staff.

 

Optimize Your Email Communications:

A logistics firm adopted AI to manage both customer and supplier communications. This enabled them to provide customers and vendors with more accurate updates on shipments and deliveries. The same wellness clinic mentioned above, used ChatGPT to manage their email campaigns to better connect with their community and drive attendance to their workshops and events. As a result, they grew their client base due to an increase in attendance at these events.

 

Conduct More In-Depth Market Research:

By leveraging ChatGPT, a real estate development company analyzed market trends to forecast demand for a new project. By doing so, they identified and selected a project that netted a significantly higher ROI.

 

Manage Your Social Media:

A local hospitality business utilized AI to curate and schedule engaging content across their social media channels which attracted new followers and led to an increase in event bookings.

 

Role Play a Conversation:

Use ChatGPT or Claude to role play a conversation with your boss or a client. Ask for feedback and coaching. Use it to prepare answers to unanticipated questions. One client started using ChatGPT to help prepare for employee 1:1s saving hours every month.

 

Why AI is a Game-Changer for Businesses:

Instantaneous Customer Service: customers value immediate responses, and AI delivers on this expectation, which enhances the overall customer experience.

 

Cost-Effective Automation: with various pricing plans, ChatGPT offers an affordable way to adopt AI, giving you big-tech tools on a small company budget.

 

24/7 Operation: AI ensures your business is always online, helping you meet your customers' needs and to do it anytime, day or night.

 

Data-Driven Decision Making: AI enables you to leverage data and market research to create strategic insights, which can drive growth and customer retention.

 

How to Maximize AI's Potential:

Pick Your Large Language Model (LLM): we recommend paying for ChatGPT ($20 per month) and using the free version of Claude. Perplexity is another great option for more data-driven research.

 

Customization is Key: tailor ChatGPT’s capabilities to align with your business goals and operational needs.

 

Master the Art of Prompting: learning how to craft detailed prompts significantly improves the outcomes from ChatGPT. Remember, garbage in, garbage out.

 

Balance AI With Human Expertise: While ChatGPT and Claude are powerful and can do amazing things, they can and will make mistakes. AI is a tool and it’s best used for automating repetitive tasks and generating drafts. Use your unique skills and expertise to refine and improve.

 

Here at IA Business Advisors, we are dedicated to our client’s success. We’re here to help you navigate the S.M.A.R.T. integration of ChatGPT or one of the other LLMs into your business. Doing so, you can unlock new levels of efficiency, engagement, and growth for your business and your customers. If you’re ready to take advantage of the tools that were once the domain of corporate giants, reach out today!

The S.M.A.R.T. Way to Navigate 2025 Tax Changes | Elgin, IL
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Tax season is here , and businesses are facing one of the most significant shifts in tax policy in recent years. With over 60 tax provisions changing in 2025—including corporate tax rate adjustments, the expiration of key deductions, and increased IRS reporting requirements—navigating compliance while optimizing financial strategy is more complex than ever. Failing to stay ahead of these changes can lead to unnecessary tax liabilities, missed deductions, and potential penalties. That’s why businesses are turning to IA Business Advisors , whose S.M.A.R.T. (Strategic, Measurable, Attainable, Realistic, Timely) Management™ approach ensures your business remains compliant while maximizing financial opportunities during tax season. Why the S.M.A.R.T. Approach is Essential for Tax Planning IA Business Advisors employs the S.M.A.R.T. Management™ approach to help clients navigate complex challenges, such as the 2025 tax changes. This methodology emphasizes: Specificity – Tailoring tax strategies to fit your business’s unique needs. Measurability – Ensuring financial data and tax obligations are precisely tracked. Attainability – Implementing realistic financial strategies that align with your goals. Relevance – Adapting tax solutions to current regulations and economic conditions. Timeliness – Addressing tax compliance and planning proactively, avoiding last-minute stress. By applying S.M.A.R.T. principles , IA Business Advisors assists businesses in developing tailored strategies that ensure compliance and optimize financial outcomes during tax season . The 2025 Tax Landscape: What Business Owners Need to Know Before diving into why outsourcing bookkeeping is the S.M.A.R.T. way to handle tax season, let's examine some of the most impactful tax changes in 2025: 1. Corporate Tax Rate Uncertainty The Tax Cuts and Jobs Act (TCJA) of 2017 reduced the corporate tax rate from 35% to 21%, providing major relief for businesses. However, this provision is set to expire at the end of 2025, potentially raising tax rates again unless Congress intervenes. Strategic tax planning is essential to mitigate financial impacts. 2. Small Businesses Face Higher Tax Burdens Many small businesses operate as pass-through entities (LLCs, S-Corps, sole proprietorships), where income is taxed at individual rates. The 20% Qualified Business Income (QBI) deduction , which significantly lowers tax liability for these entities, is also set to expire after 2025. This could mean a sharp increase in tax bills for business owners. 3. Reduced Deductions & Credits Several beneficial tax provisions are phasing out or changing, including: Bonus Depreciation : The 100% bonus depreciation for capital investments will drop to 50% in 2025, reducing immediate tax relief for equipment and property purchases. Research & Development (R&D) Deduction : R&D expenses must continue to be amortized over five years instead of being deducted immediately, impacting cash flow for businesses investing in innovation. State Tax Adjustments : Several states are decoupling from federal tax provisions, making compliance more complex for businesses operating in multiple states. 4. Increased IRS Scrutiny & Reporting Requirements The IRS has tightened financial reporting requirements, and businesses must provide more detailed records for income, deductions, and tax credits. Stronger enforcement measures mean that errors, discrepancies, or missing records could result in audits and financial penalties. 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With our expertise, we help you identify and maximize tax-saving opportunities, including: Energy-Efficient Building Deductions (Section 179D) for sustainability upgrades Work Opportunity Tax Credit (WOTC) for hiring employees from targeted groups Qualified Business Income (QBI) Deduction for pass-through entities Employee Retention Credit (ERC) for businesses keeping their workforce intact Disabled Access Credit for improving accessibility in your business 3. Stay Prepared for the IRS's Stricter Reporting Standards With the IRS ramping up compliance enforcement, financial record accuracy is more important than ever. We help you: Prepare for IRS reporting changes and audits Ensure accurate record-keeping to meet IRS standards Seamlessly transition to mandatory digital tax filing 4. Save Time & Resources – Focus on Growing Your Business Managing your bookkeeping in-house can be time-consuming, costly, and stressful. Outsourcing frees up valuable resources so you can: Focus on business growth instead of tax paperwork Reduce overhead costs associated with in-house accounting staff Ensure your financial data is always up to date and audit-ready 5. Implement Smart Tax Planning Strategies With potential corporate and individual tax rate increases, businesses need to plan strategically. IA Business Advisors can help you: Accelerate income recognition to benefit from lower tax rates now Defer deductions to offset higher taxes in the future Optimize depreciation deductions to maximize tax relief Future-Proof Your Business with IA Business Advisors The 2025 tax season isn’t just about compliance—it’s about strategy. Outsourcing bookkeeping is a proactive investment that ensures your business stays financially healthy and well-positioned for growth, even amid shifting tax regulations. With IA Business Advisors , you’re not just outsourcing bookkeeping—you’re gaining a trusted financial partner who will guide you through tax season with precision, efficiency, and expertise. Don’t Wait—Get Your Books in Order Now Tax season is in full swing, and the longer you wait, the harder it becomes to stay ahead of deadlines and maximize tax benefits. Let us handle the complexities of bookkeeping and tax planning so you can focus on what you do best—growing your business.  Contact IA Business Advisors today and take the stress out of bookkeeping and tax season!
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Prioritizing your well-being in a busy world can seem elusive, but it doesn’t have to be. With good intentions, you can take the time you need for yourself.
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We always like to say that you don't need a new year to set new goals, but I think we can all agree how good it feels to have something feel new energetically.
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Driving with Clarity: Why Your Small Business Needs a Cash Flow Model Running a small business is much like driving a car—you need clarity to stay on course. At IA Business Advisors, we believe clarity comes from making decisions grounded in S.M.A.R.T. principles: those that are Specific, Measurable, Attainable, Realistic, and Timely. Yet, too many small business owners rely solely on their income statements. While valuable, these statements function like the rearview mirror: they reflect where you’ve been, not where you’re headed. If your goal is to grow or address cash flow challenges, focusing only on past performance can leave you unprepared for what’s ahead. That’s where a Cash Flow Model—your windshield view—provides clarity and empowers you to lead your business with confidence.
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By Mary Smith October 29, 2024
Written by: Mary Smith
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Hello, team! Mary here, continuing our journey through the I in Team series, where we empower you to find , be , and build your influence. Brian and I discuss emotional intelligence in our book series and we wanted to bring some of the topics we discuss to you here as well. If you’re curious about diving deeper into emotional intelligence, check out our series and the other books linked in this article. If you just need a refresher, the following tips are for you. Pause Before Reacting When faced with difficult or emotional situations, take a moment to pause, breathe, and reflect. Reacting based on your emotions will likely not help the situation and could make things worse. By taking a moment to pause, we allow ourselves to sit with our emotions, understand why they are happening and where they are coming from, and consider how we want to respond to move the situation forward in a productive way. At times, you will be able to pause for a moment and think, but other times, you might need to step away and take a walk or a day to respond. By developing healthy coping strategies , you can handle tough moments with poise. If it helps you, write down the situations that evoke certain emotions. Over time, you may see a pattern which could aid you in knowing when you need to pause in the future. Build Rapport Building relationships with the people you work with, whether they be team members, clients, vendors, etc., can help support your ability to be emotionally intelligent because it develops both social skills and empathy for others. We build relationships through active listening, cooperation, and open communication. By making others feel valued, we set ourselves up to collaborate with them more effectively. Build relationships by asking questions and being genuinely interested in the responses. This strengthens bonds and helps you see the other person as a person and not an object (thus, building empathy). Book Recommendation: Leadership and Self-Deception Additionally, practice mastering non-verbal communication . Understanding body language, tone, and facial expressions can tell you a lot about what someone isn’t saying. The better you get to know someone, the easier you will be able to understand their non-verbal cues. Develop an Emotional Vocabulary Dr. Brene Brown said it best, “If we want to find the way back to ourselves and one another, we need language and the grounded confidence to both tell our stories and be stewards of the stories that we hear. This is the framework for meaningful connection.” Said another less-eloquent way, when we understand our emotional experience and have the language to describe it, we create paths for connection. Book Recommendation: Atlas of the Heart The above recommended book contains 87 different emotions researched over decades to help us gain a better emotional vocabulary to describe our and others’ experiences . In developing our emotional vocabulary, we improve the clarity of our conversations and reduce confusion that can lead to more detrimental emotions and situation. Encourage Emotional Intelligence in Others At times, it can be a lot easier to understand and manage our own emotions when we are surrounded by others who share our drive to be emotionally intelligent. Start by encouraging emotional intelligence in others on your team. Lead by example and model good emotional habits (like those listed here). Your emotional tone helps set the culture for the workspace. By understanding and managing emotions, we help lift our team’s culture and demonstrate how successful we can be by being emotionally intelligent. Bottom Line Understanding and managing our emotions for increased emotional intelligence helps us navigate complex interpersonal dynamics which is crucial for long-term success in business. Consider when you need to take a step back, build positive relationships with those you work with, develop your emotional vocabulary, and lead by example to help others realize how valuable emotional intelligence is.
A woman with a backpack is looking at a map in the woods.
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In a world that’s constantly evolving, the most successful individuals and organizations are those that embrace continuous improvement. But it’s not just about making small adjustments. True continuous improvement is a structured approach to self-assessment, goal setting, and execution. At its core, continuous improvement is the practice of continually refining processes, products, or skills to enhance performance and efficiency. Whether you're leading a team or seeking personal development, the key to success lies in setting clear, actionable S.M.A.R.T. Goals. This is where the S.M.A.R.T. process comes into play—a simple yet powerful tool that transforms improvement from a vague concept into measurable, actionable steps. The S.M.A.R.T. Framework for Continuous Improvement To make continuous improvement practical, you need a roadmap. The S.M.A.R.T. framework—Specific, Measurable, Achievable, Relevant, Timely—ensures that your goals are clear and attainable, while pushing you to stay focused on consistent progress. Specific : Broad goals like "I want to improve my business" are difficult to act upon. Instead, break down your goals into specific actions. For example, "I want to increase customer satisfaction by reducing response times." Measurable : Improvement should be quantifiable. If you're working on reducing response times, set a measurable target, like "Reduce average response times by 20% over the next quarter." This helps you track progress and ensures you're moving toward your goal. Achievable : Continuous improvement should stretch your abilities but not set you up for failure. Ensure that the goals you set are realistic given your current resources and capabilities. If your team struggles with resources, scaling response times by 50% may not be achievable—but 20% might be. Relevant : Improvement efforts should align with your broader objectives. Before setting a goal, ask yourself how it supports your overall vision. In this case, faster response times directly tie into improving customer experience and satisfaction—making it a relevant focus. Timely : Without a deadline, goals risk becoming indefinite projects that never fully materialize. Set a clear timeline for achieving your goals—e.g., “Reduce response times by 20% in the next three months”—and hold yourself accountable. Creating a Culture of Continuous Improvement For businesses, embedding continuous improvement into the company culture can yield incredible results. Employees become more engaged, inefficiencies are identified and addressed faster, and innovation thrives. It’s not just about solving problems—it’s about consistently asking, “How can we be better?” On an individual level, the S.M.A.R.T. process can also be a game-changer. It pushes you to identify areas of growth, take control of your progress, and actively pursue success. Whether it’s learning new skills or refining processes at work, having clear, measurable goals allows you to make tangible improvements over time. The Power of Reflection and Feedback Another key to continuous improvement is building in regular periods of reflection. Are your S.M.A.R.T. Goals working? Have you achieved the milestones you set? This reflective practice enables you to adjust your approach as needed. Similarly, feedback is an essential part of the process. Encouraging open communication with colleagues, mentors, or even customers can provide valuable insights that drive improvement. Treat feedback as a tool for growth, not criticism, and integrate it into your improvement strategy. Conclusion: Start Your Continuous Improvement Journey Today The path to success is paved with consistent effort and strategic thinking. By adopting the S.M.A.R.T. approach to continuous improvement, you can transform the way you work and lead, ensuring that progress is not only possible but measurable and sustainable. Now, ask yourself: What’s one S.M.A.R.T. improvement you can start working on today? Take the first step on your continuous improvement journey, and watch how incremental changes lead to extraordinary results.
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