If you’re the owner of a small or medium-sized business, there’s never enough time. Tasked with the dual role of strategist and tactician, you are stretched, overmatched, and often worn down.
What if we told you there was a tool out there that could give you back hours every week? A tool that acts as both shield and spear - defending your precious time by automating various tasks and probing the competitive landscapes to discover insights and strategies that can give you an edge.
That tool exists and it goes by several names – ChatGPT, Claude, Perplexity, and Pi to name but a few. Think of it like hiring an intern – one that knows all the Internet’s information, learns incredibly quickly, is both analytical and creative, doesn’t get tired or bored, and can move between domains seamlessly. With some effort and training, this intern can elevate you from the muck and detritus of the everyday into the realm of strategy and innovation. Giving you more time to think and do.
Let’s explore how you can deploy the power of AI to transform your business:
Level Up Your Customer Service:
Imagine a world where language barriers don’t exist for your customers. ChatGPT can offer support in multiple languages, at all hours of the day. For example, a regional insurance company implemented a chatbot on its website that enabled instant, accurate responses to customer inquiries across multiple channels and in multiple languages. This resulted in significantly faster response times, shorter wait times, and improved customer satisfaction scores by 40%.
Craft Compelling Content:
AI can be used to generate educational articles for an HVAC business or to craft product descriptions for a new line of products for your manufacturing business. A medium-sized retailer leveraged ChatGPT to produce engaging SEO-optimized content across their social channels which resulted in a 25% increase in web traffic and a 15% uptick in online sales.
Streamline Your Onboarding and Training:
Design an onboarding process where new employees interact with training modules that reduces the learning curve for new hires. Or consider a manufacturing client that integrated ChatGPT into their training program to offer personalized learning that adapted to each employee’s pace and learning style cutting training costs and boosting productivity.
Automate Your Scheduling:
A new wellness clinic replaced their manual scheduling with ChatGPT and saved hours per week. Hours that can be spent working with clients on their wellness journey. They didn’t stop there, next they automated appointment scheduling and client follow-ups, freeing up more time for their staff to work on more value-added tasks and enhancing client care services.
Enhance Your Research and Writing:
Using ChatGPT or Claude, you can quickly summarize extensive reports and draft outlines. One digital marketing agency deployed AI to condense volumes of market research that normally would have taken days to sift through, into actionable insights enabling them to offer unique insights to their client. The time they saved enabled them to write new proposals to increase their client reach.
Using Chatbots:
An RV manufacturer added a chatbot to their parts and service landing page and saw an increase of 30% for after-hours sales and appointments scheduled. The chatbot also helped customers find product information more quickly which led to higher customer satisfaction scores all without the need for additional staff.
Optimize Your Email Communications:
A logistics firm adopted AI to manage both customer and supplier communications. This enabled them to provide customers and vendors with more accurate updates on shipments and deliveries. The same wellness clinic mentioned above, used ChatGPT to manage their email campaigns to better connect with their community and drive attendance to their workshops and events. As a result, they grew their client base due to an increase in attendance at these events.
Conduct More In-Depth Market Research:
By leveraging ChatGPT, a real estate development company analyzed market trends to forecast demand for a new project. By doing so, they identified and selected a project that netted a significantly higher ROI.
Manage Your Social Media:
A local hospitality business utilized AI to curate and schedule engaging content across their social media channels which attracted new followers and led to an increase in event bookings.
Role Play a Conversation:
Use ChatGPT or Claude to role play a conversation with your boss or a client. Ask for feedback and coaching. Use it to prepare answers to unanticipated questions. One client started using ChatGPT to help prepare for employee 1:1s saving hours every month.
Why AI is a Game-Changer for Businesses:
Instantaneous Customer Service: customers value immediate responses, and AI delivers on this expectation, which enhances the overall customer experience.
Cost-Effective Automation: with various pricing plans, ChatGPT offers an affordable way to adopt AI, giving you big-tech tools on a small company budget.
24/7 Operation: AI ensures your business is always online, helping you meet your customers' needs and to do it anytime, day or night.
Data-Driven Decision Making: AI enables you to leverage data and market research to create strategic insights, which can drive growth and customer retention.
How to Maximize AI's Potential:
Pick Your Large Language Model (LLM): we recommend paying for ChatGPT ($20 per month) and using the free version of Claude. Perplexity is another great option for more data-driven research.
Customization is Key: tailor ChatGPT’s capabilities to align with your business goals and operational needs.
Master the Art of Prompting: learning how to craft detailed prompts significantly improves the outcomes from ChatGPT. Remember, garbage in, garbage out.
Balance AI With Human Expertise: While ChatGPT and Claude are powerful and can do amazing things, they can and will make mistakes. AI is a tool and it’s best used for automating repetitive tasks and generating drafts. Use your unique skills and expertise to refine and improve.
Here at IA Business Advisors, we are dedicated to our client’s success. We’re here to help you navigate the S.M.A.R.T. integration of ChatGPT or one of the other LLMs into your business. Doing so, you can unlock new levels of efficiency, engagement, and growth for your business and your customers. If you’re ready to take advantage of the tools that were once the domain of corporate giants, reach out today!