Be Visible and Credible to Become Profitable

Be Visible and Credible to Become Profitable

 

Initially, being in business for oneself is a liberating feeling – and then the work begins.  I am asked day in and day out about the quickest way to become profitable in business. The short answer is usually, there is no quick way to become profitable, unless you’re very lucky. The long answer is to make yourself and your business visible to your target market and when engaged, be credible in all you do; profits will always follow. This longer answer always leads to more questions about how to be more visible, and what does being credible in business mean?

Visibility is the byproduct of a number of things. You may have worked for a company where you established a reputation for being good at whatever it is you do, and you are already highly visible to a part of your target market or at least people who may influence your target market. You may have an offering that is either popular or part of a popular trend or issue. Maybe you live in an area where reaching the market is relatively easy and you have little or no competition. Or, you may live in an area that is far removed from the market or just the opposite, full of competitors with which to set your offering apart.

Regardless of the situation, visibility is the key to begin creating credibility. To become visible in support of credibility, your message must be clear and consistent. Regardless of how or what you say or do, your message must convey a consistency each and every time it reaches your target market. Your image, message, and business practices must all be clean, clear, and efficient. People like to see other people and companies that offer product and services in a way that there are no misunderstanding in what they will get and how they will be treated. This message begins with the first impression.

Your first impression may be a business card, advertisement, or an introduction through a customer, friend, or other associate. Your business card or advertisement is an easy way to control consistency. Having a logo that leaves a lasting impression or a tag line will help keep you visible. If you’re meeting people face to face, having a consistent greeting about your company will also reinforce any message carried on print media. While uniforms aren’t required in all industries, having branded clothes can also help reinforce your company’s visibility and image.

First impressions can also have a negative impact. The manner in which you and your company treat customers and vendors and how you present yourselves when in the public eye will impart a first impression that will either help or hurt you. For example, having a branded vehicle driven in an unsafe manner can hurt a company when that behavior affects other drivers. Having an employee, or yourself, act in a way that is questionable by arguing with customers or vendors and not following through on issues, may cause people to communicate in a negative way about you or your company, thus creating a negative first impression to countless potential customers.

Once you have established your visibility and created an image that identifies consistency, you must also operate with consistency. Consistent operations when created in support of your company goals can have a long term positive impact on your firm at all levels and is the foundation for gaining and keeping credibility.

The best way to create consistency in operations is to utilize policy and procedure for all you do. Many small business people shy away from the implementation of policy and procedure, thinking such things is only needed for larger companies with many employees. I disagree. Creating a simple written policy or procedure to follow for even the most mundane and simple tasks will ensure that, when followed, the task is completed consistently each time. Carrying that practice to areas where you service customers or deal with vendors will ensure that the customer or vendor experience is also consistent.  How you deal with conflict can be handled in a way that offers objective understanding to all parties, and while it may not be an outcome everyone is happy with, it is an outcome that can be defended consistently and stood behind by an owner and their organization. Similarly, having a standardized policy for people attending functions for the company or dealing with other group or public issues can help set a foundation for performance by your team at events.

Repetitive consistency creates credibility. Have you ever met someone and walked away and thought; “Wow, what a nice person”? Then, after some time you meet that person again and when they come across in the same manner you say, “Every time I see that person they are always so nice”. On other occasions, I have come across people who are nice one day and not so nice the next. Sometimes I am told they were having a bad day or I just misunderstood them. Whatever the case, the inconsistency in action caused me to question who they really were. Any action can be identified by this. You go to a restaurant and get a different level of service with each different server. You go to a movie and sometimes the theater is clean and sometimes not. You take your car to a repair facility and sometimes it’s a good experience and sometimes not.

Attaining consistency and therefore credibility is the most difficult part of going into business. We all have issues that affect us from outside our work world; the kids, our partner, finances, the weather, etc.  Regardless of the outside influence, allowing these issues to affect how we interact in our work environment is the most difficult of inconsistencies to correct. We’ve all heard the saying, “It’s not how you act when times are good, it’s how you act when times are tough”. This statement goes as my personal foundation when interacting with people, and I work hard to make sure I remain consistent in word and deed.

Once you establish an image that is visible, and reinforce that image with both policy and procedure to guide your everyday actions at work, and uphold those with a consistent mannerism that supports the personality you want your company to have, you have set yourself and your company up to be profitable.

Profitability is not measured in money only. Being profitable is defined as both “making money” and “producing good or helpful results or effects”. Having a consistent image will result in a positive effect on morale within the organization. If you present a consistent impression, you will likely be invited to more functions and events. This in turn will lead to more visibility. You will make friends and create partnerships that will help you and your company in both tangible and intangible ways. By being visible and credible, you create the opportunity to be much more than financially rewarded; you create the opportunity to be truly prosperous in all you do.

What are some ways that you have become profitable through Visibility and Credibility?

© Individual Advantages, LLC. 2015
The S.M.A.R.T. Way to Navigate 2025 Tax Changes | Elgin, IL
February 4, 2025
Tax season is here , and businesses are facing one of the most significant shifts in tax policy in recent years. With over 60 tax provisions changing in 2025—including corporate tax rate adjustments, the expiration of key deductions, and increased IRS reporting requirements—navigating compliance while optimizing financial strategy is more complex than ever. Failing to stay ahead of these changes can lead to unnecessary tax liabilities, missed deductions, and potential penalties. That’s why businesses are turning to IA Business Advisors , whose S.M.A.R.T. (Strategic, Measurable, Attainable, Realistic, Timely) Management™ approach ensures your business remains compliant while maximizing financial opportunities during tax season. Why the S.M.A.R.T. Approach is Essential for Tax Planning IA Business Advisors employs the S.M.A.R.T. Management™ approach to help clients navigate complex challenges, such as the 2025 tax changes. This methodology emphasizes: Specificity – Tailoring tax strategies to fit your business’s unique needs. Measurability – Ensuring financial data and tax obligations are precisely tracked. Attainability – Implementing realistic financial strategies that align with your goals. Relevance – Adapting tax solutions to current regulations and economic conditions. Timeliness – Addressing tax compliance and planning proactively, avoiding last-minute stress. By applying S.M.A.R.T. principles , IA Business Advisors assists businesses in developing tailored strategies that ensure compliance and optimize financial outcomes during tax season . The 2025 Tax Landscape: What Business Owners Need to Know Before diving into why outsourcing bookkeeping is the S.M.A.R.T. way to handle tax season, let's examine some of the most impactful tax changes in 2025: 1. Corporate Tax Rate Uncertainty The Tax Cuts and Jobs Act (TCJA) of 2017 reduced the corporate tax rate from 35% to 21%, providing major relief for businesses. However, this provision is set to expire at the end of 2025, potentially raising tax rates again unless Congress intervenes. Strategic tax planning is essential to mitigate financial impacts. 2. Small Businesses Face Higher Tax Burdens Many small businesses operate as pass-through entities (LLCs, S-Corps, sole proprietorships), where income is taxed at individual rates. The 20% Qualified Business Income (QBI) deduction , which significantly lowers tax liability for these entities, is also set to expire after 2025. This could mean a sharp increase in tax bills for business owners. 3. Reduced Deductions & Credits Several beneficial tax provisions are phasing out or changing, including: Bonus Depreciation : The 100% bonus depreciation for capital investments will drop to 50% in 2025, reducing immediate tax relief for equipment and property purchases. Research & Development (R&D) Deduction : R&D expenses must continue to be amortized over five years instead of being deducted immediately, impacting cash flow for businesses investing in innovation. State Tax Adjustments : Several states are decoupling from federal tax provisions, making compliance more complex for businesses operating in multiple states. 4. Increased IRS Scrutiny & Reporting Requirements The IRS has tightened financial reporting requirements, and businesses must provide more detailed records for income, deductions, and tax credits. Stronger enforcement measures mean that errors, discrepancies, or missing records could result in audits and financial penalties. 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Outsourcing frees up valuable resources so you can: Focus on business growth instead of tax paperwork Reduce overhead costs associated with in-house accounting staff Ensure your financial data is always up to date and audit-ready 5. Implement Smart Tax Planning Strategies With potential corporate and individual tax rate increases, businesses need to plan strategically. IA Business Advisors can help you: Accelerate income recognition to benefit from lower tax rates now Defer deductions to offset higher taxes in the future Optimize depreciation deductions to maximize tax relief Future-Proof Your Business with IA Business Advisors The 2025 tax season isn’t just about compliance—it’s about strategy. Outsourcing bookkeeping is a proactive investment that ensures your business stays financially healthy and well-positioned for growth, even amid shifting tax regulations. With IA Business Advisors , you’re not just outsourcing bookkeeping—you’re gaining a trusted financial partner who will guide you through tax season with precision, efficiency, and expertise. Don’t Wait—Get Your Books in Order Now Tax season is in full swing, and the longer you wait, the harder it becomes to stay ahead of deadlines and maximize tax benefits. Let us handle the complexities of bookkeeping and tax planning so you can focus on what you do best—growing your business.  Contact IA Business Advisors today and take the stress out of bookkeeping and tax season!
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Prioritizing your well-being in a busy world can seem elusive, but it doesn’t have to be. With good intentions, you can take the time you need for yourself.
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We always like to say that you don't need a new year to set new goals, but I think we can all agree how good it feels to have something feel new energetically.
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Driving with Clarity: Why Your Small Business Needs a Cash Flow Model Running a small business is much like driving a car—you need clarity to stay on course. At IA Business Advisors, we believe clarity comes from making decisions grounded in S.M.A.R.T. principles: those that are Specific, Measurable, Attainable, Realistic, and Timely. Yet, too many small business owners rely solely on their income statements. While valuable, these statements function like the rearview mirror: they reflect where you’ve been, not where you’re headed. If your goal is to grow or address cash flow challenges, focusing only on past performance can leave you unprepared for what’s ahead. That’s where a Cash Flow Model—your windshield view—provides clarity and empowers you to lead your business with confidence.
A drawing of a man sitting at a desk with the words the importance of continuous learning
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By grounding decisions in continuous learning, you support not only your growth but also strategic progress for your team and organization.
By Mary Smith October 29, 2024
Written by: Mary Smith
October 24, 2024
Hello, team! Mary here, continuing our journey through the I in Team series, where we empower you to find , be , and build your influence. Brian and I discuss emotional intelligence in our book series and we wanted to bring some of the topics we discuss to you here as well. If you’re curious about diving deeper into emotional intelligence, check out our series and the other books linked in this article. If you just need a refresher, the following tips are for you. Pause Before Reacting When faced with difficult or emotional situations, take a moment to pause, breathe, and reflect. Reacting based on your emotions will likely not help the situation and could make things worse. By taking a moment to pause, we allow ourselves to sit with our emotions, understand why they are happening and where they are coming from, and consider how we want to respond to move the situation forward in a productive way. At times, you will be able to pause for a moment and think, but other times, you might need to step away and take a walk or a day to respond. By developing healthy coping strategies , you can handle tough moments with poise. If it helps you, write down the situations that evoke certain emotions. Over time, you may see a pattern which could aid you in knowing when you need to pause in the future. Build Rapport Building relationships with the people you work with, whether they be team members, clients, vendors, etc., can help support your ability to be emotionally intelligent because it develops both social skills and empathy for others. We build relationships through active listening, cooperation, and open communication. By making others feel valued, we set ourselves up to collaborate with them more effectively. Build relationships by asking questions and being genuinely interested in the responses. This strengthens bonds and helps you see the other person as a person and not an object (thus, building empathy). Book Recommendation: Leadership and Self-Deception Additionally, practice mastering non-verbal communication . Understanding body language, tone, and facial expressions can tell you a lot about what someone isn’t saying. The better you get to know someone, the easier you will be able to understand their non-verbal cues. Develop an Emotional Vocabulary Dr. Brene Brown said it best, “If we want to find the way back to ourselves and one another, we need language and the grounded confidence to both tell our stories and be stewards of the stories that we hear. This is the framework for meaningful connection.” Said another less-eloquent way, when we understand our emotional experience and have the language to describe it, we create paths for connection. Book Recommendation: Atlas of the Heart The above recommended book contains 87 different emotions researched over decades to help us gain a better emotional vocabulary to describe our and others’ experiences . In developing our emotional vocabulary, we improve the clarity of our conversations and reduce confusion that can lead to more detrimental emotions and situation. Encourage Emotional Intelligence in Others At times, it can be a lot easier to understand and manage our own emotions when we are surrounded by others who share our drive to be emotionally intelligent. Start by encouraging emotional intelligence in others on your team. Lead by example and model good emotional habits (like those listed here). Your emotional tone helps set the culture for the workspace. By understanding and managing emotions, we help lift our team’s culture and demonstrate how successful we can be by being emotionally intelligent. Bottom Line Understanding and managing our emotions for increased emotional intelligence helps us navigate complex interpersonal dynamics which is crucial for long-term success in business. Consider when you need to take a step back, build positive relationships with those you work with, develop your emotional vocabulary, and lead by example to help others realize how valuable emotional intelligence is.
A woman with a backpack is looking at a map in the woods.
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Being genuine is your greatest asset, and authenticity should be the foundation of your personal brand. Resist the temptation to conform to existing molds.
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