Cards, A Business’ Best Tool
Written by: Brian Smith
I don’t know how many times I have heard that business cards are a thing of the past. Add to that the negative perspective about direct mail, flyers, postcards and all other physical paper marketing and sales materials; I began to wonder, could they be right?
I do believe that direct mail can be utilized as one of the most effective communication tools available during the sales process. The problem is that people, especially small business owners, often forget that the sales process never stops.
A small company with limited resources may rely on the owner or a single key employee to manage sales. The need to grow the company generally means that once a new customer is acquired the owner must rely on the operational aspect to carry the reputation of the company through the remainder of the relationship. The small business doesn’t have extensive branding, customer service, or marketing programs available to support operations, nor do they have the budget in time or money to maintain effective communications that can be lost in the day-to-day struggles many small businesses face.
Effective communication can begin with business cards. The proper usage of cards can give your firm the edge and personalization needed to shore up the lack of time and money you might have as a small business owner, manager, or employee.
There are a few rules you should follow before implementing your Cards Campaign.
- Consistency – You must be consistent in everything associated with any marketing campaign. This means that once you choose the image, format, and message you should stick to that for a fixed amount of time; I generally recommend at least a year.
- Image – If you do not have a company logo, get one. If you have not chosen company colors, do it. Image will help people remember you, your company, and your products or service. Use the image in all communications you can from invoicing to emails, and on your business card.
- Message – Your message begins with your mission statement. If you don’t have a mission statement, write a sentence or two that best states what your company is all about. For example, my company’s business statement is: “To provide the best information and tactics available to business owners and managers so that they can effectively grow and manage their business.” Use your mission statement to provide consistent information, products, and services to your customers.
- Timing – Do not be random in your communications. Try and learn important dates that provide an opportunity for you to communicate with your customers consistently. Company and personal anniversaries, holidays, and birthdays are all great opportunities for you to communicate with your customer.
- Personal – Keep your communications personal. You do not need to write volumes to convey personalization to your customers. Beginning with and maintaining the reason for the card, you help to keep the communication personal. Do not digress to business speak, and close the card with a simple sentence that is personal but opens the door for communication back from the customers; everyone likes doing business with people who care about them.
Now that we have established the rules, we can plan our card campaign. We begin with our business cards. Your cards are an extension of you and your company. I am a believer in choosing business cards that are simple, and while adding your brand or tag line to the card can be extensive, it cannot harm you or the company. Giving multiple options to reach you such as phone, fax, email, and website access can be very helpful.
Do not forget the Logo!
Thank you cards
Sending regular thank you cards are a good way to stay in touch with your customers. They are inexpensive and can be personalized easily while still maintaining a business objective. For example, “John, thank you for your business in 4Q2014. We appreciate the opportunity to provide you with XYZ service/products. I am always ready to help you. Regards.” End the card with your name and make sure the card has your company name and logo with a phone number, web address, and email address on the back. I don’t recommend adding a business card or anything else, leave that to other communications.
Holiday Cards
Sending regular holiday cards are as personal as you can be. Keep them all about the holiday and add a small message; Merry Christmas, Happy Thanksgiving, Happy Fourth of July and your signature is all that is required. Make sure the company is represented by your company image, but do not use this as a direct selling opportunity.
Personal Date Cards
Birthdays, Anniversary, Births or any other personal date that may be important to your customer is a great opportunity to solidify your business relationship. Once again, using a card with your company image and quick note wishing them a great day will go a long way. Do not use this opportunity to sell anything.
Direct Mail Cards
These can be sent quarterly or bi-annually and can carry a message about your product or service. Don’t waste this opportunity and don’t abuse it. You have established a reputation for communicating personal messages and the customer will take the time to read direct mail cards, so keep them direct and focused on a singular message that is sales driven, but opens the door for a direct communication via phone or email; and don’t forget to follow up personally on this aspect of the Card Communication Program.
The use of cards alone may not dramatically grow your sales immediately. However, the use of cards as a foundation of an overall sales and marketing program will solidify your relationships and create opportunities for long standing customers to keep buying your products or services. Cards can help maintain a solid base of business with loyal customers and can prove to be a great foundation for the stability and growth of any company.
© Individual Advantages, LLC 2017
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Hopefully, by delivering S.M.A.R.T. praise, you can boost your employees’ performance and create a culture of recognition that drives long-term success.
Discover how to navigate change with purpose by reframing it as improvement. Learn how the S.M.A.R.T. framework fosters resilience, intentionality, and measurable growth for individuals and organizations.
Hello, team! Mary here, continuing our journey through the I in Team series, where we empower you to find , be , and build your influence. Cultivating a growth mindset is imperative for self-actualizing. It’s a theory created by Stanford psychologist Carol Dweck , and it’s the belief that we are intelligent with abilities that will help us face and overcome challenges. People with a growth mindset tend to love learning and are resilient. If you don’t already, you can have a growth mindset , too. Here are some of our top tips for embracing challenges. Embrace Effort If you want to grow, you need to understand that effort is the only way to mastery. Your hard work and talent will be rewarded if you remain resilient in the face of challenges and treat them as learning opportunities. When you experience failure , reframe it. Instead of viewing it as something negative, have gratitude toward it for teaching you something new. There is always something to learn from failure, thus allowing you to continue to grow. When you do have a win, pause to celebrate your progress. Acknowledging your small wins and improvements helps reinforce the belief that growth is possible through continual effort. Embrace Challenges To grow, you need to be challenged. As stated, you need to fail. Without challenges, you don’t give yourself the opportunity to win or fail, so you deny yourself the ability to learn. Actively seek out challenges that push you outside your comfort zone. The more you embrace challenges, the more accustomed your brain becomes to seeing them as opportunities for growth instead of threats. Over the long-term, this will help you develop mental toughness. When setbacks happen, bounce back and remind yourself that it’s just a temporary obstacle. Resilience will help you continue on your developmental path. Seek Feedback Many people shy away from actively seeking feedback, however, feedback is extremely valuable. It helps you gain insights on how to improve and grow. Having a mentor or someone in the field who has experience will be excellent sources for reliable feedback. If you’re nervous, consider first cultivating a sense of curiosity. By exploring new ideas, techniques, and approaches, you prime your mind for actively seeking new information. Doing so will help you discover creative solutions to challenges you will inevitably face. Surround Yourself with Positive Influence Our entire platform revolves around positive influence, so, as a brand, we are constantly encouraging you to adopt a growth mindset. But it’s not just us! Anyone who pushes you to do your best and who believes in your developmental potential is someone who is a positive influence in your life. These positive, supportive environments foster a growth mindset. Be sure to challenge your negative self-talk (if you have any). Positive self-talk is being a positive influence on yourself. Use phrases like, “I can do this,” and “This is an opportunity to improve.” Don’t miss out on our positive influence: The Ripple Effect (TEDx Talk by Brian Smith) Daily Influence Podcast Individual Influence: Find the “I” in Team Positive Influence: Be the “I” in Team Responsible Influence: Build the “I” in Team Bottom Line Developing a growth mindset is the only way to progress as an individual. If you have no practice with this, start slowly by embracing your effort and developing positive self-talk. Look for people in your life who encourage you and ask for feedback from trusted mentors. Don’t shy away from facing challenges, but don’t give up when you experience failure. Look at every moment as an opportunity to learn and be sure to pause to celebrate your victories. You can do this!
Tax season is here , and businesses are facing one of the most significant shifts in tax policy in recent years. With over 60 tax provisions changing in 2025—including corporate tax rate adjustments, the expiration of key deductions, and increased IRS reporting requirements—navigating compliance while optimizing financial strategy is more complex than ever. Failing to stay ahead of these changes can lead to unnecessary tax liabilities, missed deductions, and potential penalties. That’s why businesses are turning to IA Business Advisors , whose S.M.A.R.T. (Strategic, Measurable, Attainable, Realistic, Timely) Management™ approach ensures your business remains compliant while maximizing financial opportunities during tax season. Why the S.M.A.R.T. Approach is Essential for Tax Planning IA Business Advisors employs the S.M.A.R.T. Management™ approach to help clients navigate complex challenges, such as the 2025 tax changes. This methodology emphasizes: Specificity – Tailoring tax strategies to fit your business’s unique needs. Measurability – Ensuring financial data and tax obligations are precisely tracked. Attainability – Implementing realistic financial strategies that align with your goals. Relevance – Adapting tax solutions to current regulations and economic conditions. Timeliness – Addressing tax compliance and planning proactively, avoiding last-minute stress. By applying S.M.A.R.T. principles , IA Business Advisors assists businesses in developing tailored strategies that ensure compliance and optimize financial outcomes during tax season . The 2025 Tax Landscape: What Business Owners Need to Know Before diving into why outsourcing bookkeeping is the S.M.A.R.T. way to handle tax season, let's examine some of the most impactful tax changes in 2025: 1. Corporate Tax Rate Uncertainty The Tax Cuts and Jobs Act (TCJA) of 2017 reduced the corporate tax rate from 35% to 21%, providing major relief for businesses. However, this provision is set to expire at the end of 2025, potentially raising tax rates again unless Congress intervenes. Strategic tax planning is essential to mitigate financial impacts. 2. Small Businesses Face Higher Tax Burdens Many small businesses operate as pass-through entities (LLCs, S-Corps, sole proprietorships), where income is taxed at individual rates. The 20% Qualified Business Income (QBI) deduction , which significantly lowers tax liability for these entities, is also set to expire after 2025. This could mean a sharp increase in tax bills for business owners. 3. Reduced Deductions & Credits Several beneficial tax provisions are phasing out or changing, including: Bonus Depreciation : The 100% bonus depreciation for capital investments will drop to 50% in 2025, reducing immediate tax relief for equipment and property purchases. Research & Development (R&D) Deduction : R&D expenses must continue to be amortized over five years instead of being deducted immediately, impacting cash flow for businesses investing in innovation. State Tax Adjustments : Several states are decoupling from federal tax provisions, making compliance more complex for businesses operating in multiple states. 4. Increased IRS Scrutiny & Reporting Requirements The IRS has tightened financial reporting requirements, and businesses must provide more detailed records for income, deductions, and tax credits. Stronger enforcement measures mean that errors, discrepancies, or missing records could result in audits and financial penalties. With these changes, precision in bookkeeping and tax planning is more critical than ever . The best way to ensure compliance, minimize tax burdens, and optimize financial planning is to outsource bookkeeping to tax experts who stay ahead of evolving regulations. The Benefits of Outsourcing Bookkeeping for the 2025 Tax Season 1. Ensure Compliance & Avoid Costly Mistakes Tax law is intricate, and 2025 is bringing more complexity than ever before. Even small bookkeeping errors can lead to penalties, delays, or an IRS audit. By outsourcing to IA Business Advisors , you ensure that: Your financial records are meticulously maintained All tax law changes are applied correctly You meet reporting and compliance requirements 2. Maximize Deductions & Reduce Tax Liabilities Many businesses overpay in taxes because they fail to capture all eligible deductions and credits. With our expertise, we help you identify and maximize tax-saving opportunities, including: Energy-Efficient Building Deductions (Section 179D) for sustainability upgrades Work Opportunity Tax Credit (WOTC) for hiring employees from targeted groups Qualified Business Income (QBI) Deduction for pass-through entities Employee Retention Credit (ERC) for businesses keeping their workforce intact Disabled Access Credit for improving accessibility in your business 3. Stay Prepared for the IRS's Stricter Reporting Standards With the IRS ramping up compliance enforcement, financial record accuracy is more important than ever. We help you: Prepare for IRS reporting changes and audits Ensure accurate record-keeping to meet IRS standards Seamlessly transition to mandatory digital tax filing 4. Save Time & Resources – Focus on Growing Your Business Managing your bookkeeping in-house can be time-consuming, costly, and stressful. Outsourcing frees up valuable resources so you can: Focus on business growth instead of tax paperwork Reduce overhead costs associated with in-house accounting staff Ensure your financial data is always up to date and audit-ready 5. Implement Smart Tax Planning Strategies With potential corporate and individual tax rate increases, businesses need to plan strategically. IA Business Advisors can help you: Accelerate income recognition to benefit from lower tax rates now Defer deductions to offset higher taxes in the future Optimize depreciation deductions to maximize tax relief Future-Proof Your Business with IA Business Advisors The 2025 tax season isn’t just about compliance—it’s about strategy. Outsourcing bookkeeping is a proactive investment that ensures your business stays financially healthy and well-positioned for growth, even amid shifting tax regulations. With IA Business Advisors , you’re not just outsourcing bookkeeping—you’re gaining a trusted financial partner who will guide you through tax season with precision, efficiency, and expertise. Don’t Wait—Get Your Books in Order Now Tax season is in full swing, and the longer you wait, the harder it becomes to stay ahead of deadlines and maximize tax benefits. Let us handle the complexities of bookkeeping and tax planning so you can focus on what you do best—growing your business. Contact IA Business Advisors today and take the stress out of bookkeeping and tax season!
Prioritizing your well-being in a busy world can seem elusive, but it doesn’t have to be. With good intentions, you can take the time you need for yourself.
We always like to say that you don't need a new year to set new goals, but I think we can all agree how good it feels to have something feel new energetically.
Driving with Clarity: Why Your Small Business Needs a Cash Flow Model Running a small business is much like driving a car—you need clarity to stay on course. At IA Business Advisors, we believe clarity comes from making decisions grounded in S.M.A.R.T. principles: those that are Specific, Measurable, Attainable, Realistic, and Timely. Yet, too many small business owners rely solely on their income statements. While valuable, these statements function like the rearview mirror: they reflect where you’ve been, not where you’re headed. If your goal is to grow or address cash flow challenges, focusing only on past performance can leave you unprepared for what’s ahead. That’s where a Cash Flow Model—your windshield view—provides clarity and empowers you to lead your business with confidence.
By grounding decisions in continuous learning, you support not only your growth but also strategic progress for your team and organization.
Written by: Mary Smith
Hello, team! Mary here, continuing our journey through the I in Team series, where we empower you to find , be , and build your influence. Brian and I discuss emotional intelligence in our book series and we wanted to bring some of the topics we discuss to you here as well. If you’re curious about diving deeper into emotional intelligence, check out our series and the other books linked in this article. If you just need a refresher, the following tips are for you. Pause Before Reacting When faced with difficult or emotional situations, take a moment to pause, breathe, and reflect. Reacting based on your emotions will likely not help the situation and could make things worse. By taking a moment to pause, we allow ourselves to sit with our emotions, understand why they are happening and where they are coming from, and consider how we want to respond to move the situation forward in a productive way. At times, you will be able to pause for a moment and think, but other times, you might need to step away and take a walk or a day to respond. By developing healthy coping strategies , you can handle tough moments with poise. If it helps you, write down the situations that evoke certain emotions. Over time, you may see a pattern which could aid you in knowing when you need to pause in the future. Build Rapport Building relationships with the people you work with, whether they be team members, clients, vendors, etc., can help support your ability to be emotionally intelligent because it develops both social skills and empathy for others. We build relationships through active listening, cooperation, and open communication. By making others feel valued, we set ourselves up to collaborate with them more effectively. Build relationships by asking questions and being genuinely interested in the responses. This strengthens bonds and helps you see the other person as a person and not an object (thus, building empathy). Book Recommendation: Leadership and Self-Deception Additionally, practice mastering non-verbal communication . Understanding body language, tone, and facial expressions can tell you a lot about what someone isn’t saying. The better you get to know someone, the easier you will be able to understand their non-verbal cues. Develop an Emotional Vocabulary Dr. Brene Brown said it best, “If we want to find the way back to ourselves and one another, we need language and the grounded confidence to both tell our stories and be stewards of the stories that we hear. This is the framework for meaningful connection.” Said another less-eloquent way, when we understand our emotional experience and have the language to describe it, we create paths for connection. Book Recommendation: Atlas of the Heart The above recommended book contains 87 different emotions researched over decades to help us gain a better emotional vocabulary to describe our and others’ experiences . In developing our emotional vocabulary, we improve the clarity of our conversations and reduce confusion that can lead to more detrimental emotions and situation. Encourage Emotional Intelligence in Others At times, it can be a lot easier to understand and manage our own emotions when we are surrounded by others who share our drive to be emotionally intelligent. Start by encouraging emotional intelligence in others on your team. Lead by example and model good emotional habits (like those listed here). Your emotional tone helps set the culture for the workspace. By understanding and managing emotions, we help lift our team’s culture and demonstrate how successful we can be by being emotionally intelligent. Bottom Line Understanding and managing our emotions for increased emotional intelligence helps us navigate complex interpersonal dynamics which is crucial for long-term success in business. Consider when you need to take a step back, build positive relationships with those you work with, develop your emotional vocabulary, and lead by example to help others realize how valuable emotional intelligence is.
